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Vinculum Communications of San Diego isn’t a household brand, but chances are good that anyone placing an international call could be routed onto its VoIP (Voice Over Internet Protocol) network. A “carrier’s carrier,” Vinculum sells wholesale minutes to 150 phone carriers whose customers place international calls. “There’s a good chance that if you call the Philippines through AT&T, you’ll be on our network,” said Scott Goodwin, who founded the company in 2001 with $350,000. Today, the international wholesale business accounts for 95 percent of Vinculum’s revenue, which was $23 million in 2007 and is on pace to reach $35 million in 2008. However, Goodwin wants to expand the company’s remaining two divisions that account for 5 percent of revenues. Vinculum is offering telephone services to nonprofit agencies using a powerful incentive: It will donate a percentage of their fees back to the agency. And if the nonprofit recruits a sister organization to Vinculum, it will increase the donation. The first nonprofit to take advantage of the program is San Diego Neighborhood House Association (NHA), which recently dropped AT&T for Vinculum, said CEO Rudolph Johnson. “We sat down and hammered out a deal that allows both of us to win,” said Johnson, who has since recommended Vinculum to the National Head Start Association in Washington, D.C. Head Start in turn joined Vinculum and notified its 2,700 affiliate offices suggesting they, too, join Vinculum. “That’s a model we have developed,” said Goodwin. “We don’t have to go out and put 500 sales reps on the street to sell throughout the U.S.” Room To Expand Goodwin hopes the relationship will serve as a model for other nonprofit community programs. “It allows you to grow infrastructure as needed,” Johnson said. “You can build up capacity with a phone call (to Vinculum) or drop it down. Having flexibility is essential for nonprofits looking to bring in additional…
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mona mccallum