The number of users using mobile internet went up from 8.8 million in Q2 to 10.4 million in Q3. This means that over 1/5 of all UK mobile users access the internet via their smartphones . Nielsen_UK_Mobile_Usage … as a truly multi-media device on a mass-market level lies somewhere on the horizon, the key for companies to successfully harness mobile lies in a realistic understanding of what media activities people on a large-scale are actually doing on their handsets now. …

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UK mobile phone usage

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