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The number of Android phones available in the U.S. doubled with T-Mobile’s launch Monday of the myTouch 3G. The smartphone follows the successful launch last year of the T-Mobile G1, the first device to use the Google-backed, open-source mobile operating system. Samsung was to release an Android phone, the i7500, in Europe, and other manufacturers are expected to release more devices this year. The new myTouch 3G features a 3.2-inch HVGA touchscreen, and a virtual keyboard instead of a physical one like the G1. There’s also a 3.2-megapixel camera, a preinstalled 4GB microSD memory card, and Wi-Fi as well as 3G connectivity. ‘No Cookie-Cutter Approach’ The name is intended to emphasize the company’s promotion of myTouch as a personalized phone. “There’s no cookie-cutter approach” with this device, said T-Mobile USA Chief Marketing Officer Denny Marie Post. She added that there are “boundless possibilities” to make the phone “uniquely yours.” Avi Greengart, an analyst with industry research firm Current Analysis, said the emphasis on personalization includes case-customization options, which are “generally not available on competing smartphone platforms.” He said T-Mobile told him the goal is “when you pick up someone’s myTouch, it reflects that person.” Another opportunity for customization includes GENIE, a “learning engine” application from Geodelic that comes with myTouch and automatically customizes the user experience based on user behavior and feedback. GENIE, which stands for Geodelic ENgine for Interest Evaluation, tracks a user’s likes and dislikes through a combination of behavior recognition, a recommendation engine, and location-based information, providing recommendations for stories, restaurants and other offerings. As an Android phone, myTouch also has access to other third-party applications in the Android Market. Rebranding of HTC Magic Greengart noted that the phone is a rebranding of the HTC model otherwise known as the Magic, previously available outside the U.S. The myTouch was referred to as the G2 in early…
View post: T-Mobile’s myTouch 3G Is Its Second Android Phone
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mona mccallum