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Last updated: Thursday, September 10, 2009

On the heels of Verizon’s data packages for feature phones, Sprint Nextel is rolling out a new pricing model with unlimited mobile-to-mobile calling from the Sprint network to any wireless phone on any U.S. wireless carrier network at any time. Dubbed Any Mobile, Anytime, the new model is a feature of Sprint Everything Data plans. The plans start at $69.99 a month and include unlimited text, picture and video messaging, and unlimited data services, such as e-mail, Web browsing, social networking, GPS navigation, Sprint TV, streaming music, and exclusive NFL Mobile Live and NASCAR Sprint Cup Mobile applications. “Simply Everything and Ready Now were Sprint innovations to make wireless simpler and more worry-free for our customers,” said Sprint CEO Dan Hesse. “We don’t think our customers want to have to keep track of or only talk to friends, colleagues or family members who make the same choices they do. Any Mobile, Anytime provides unprecedented simplicity and value, so much that many more customers can now consider cutting the cord altogether.” Attracting New Customers Sprint offered an example of how the plan works from a dollars and cents perspective. At $42.50 per person, a family of four can get unlimited wireless for each family member. That includes unlimited calling, messaging and data to more than 250 million wireless customers in the United States for each member of the family. Sprint is betting that offering unlimited calling to the people customers call most often — other wireless users — will win new subscribers. Sprint is also betting it will open the door to wireless data and messaging for people who may have held back due to cost concerns. Of course, there’s nothing from keeping other wireless carriers from copying the offer. The new Any Mobile, Anytime feature should be attractive to the middle market of customers, especially families…

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Sprint Nextel Offers Unlimited Mobile Services in U.S.

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