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Like many companies, Sony Ericsson sees green dollars in green, environmentally friendly products. On Monday, the handset maker announced two new mobile phones and an accessory as part of its GreenHeart initiative, so consumers can “make an educated green choice without compromising on design and functionality.” The phones are the Hazel and the Elm, and the accessory is the Noise Shield Handsfree VH700. The green claim stems largely from the reduction in CO2 emissions. The GreenHeart strategy was announced in June, and, according to Sony Ericsson, is “a testament of our continued commitment to the environment” and to helping customers reduce their carbon footprint. The GreenHeart Strategy As part of GreenHeart, Sony Ericsson committed to 20 percent CO2 emissions reduction across internal operations by 2015, and a reduction of 15 percent for full life cycle CO2 emissions for all of its products by 2015. The first devices in this initiative, the c901 GreenHeart and Naite phones and the MH300 headset, were released as part of the June announcement. The headset, and the just-released Noise Shield, are part of the company’s commitment that all of its accessories will comply with the GreenHeart standards. The company said its three new products benefit the environment and help to reduce CO2 emissions by using recycled plastics and “minimized packaging,” by offering the manual as an e-document in the phone instead of as a printed version, by not using hazardous chemicals, and through a low-power-consumption charger. In addition to their green credentials, the company is touting the Elm and Hazel phones as “designed for life” with clear voice and intelligent volume adaptation, an ergonomic keypad that fits into the palm of a hand, backup over the air to the Sony Ericsson site, and a five-megapixel autofocus camera with up to 4X digital zoom and face detection. ‘Green Is Now In’ The…
View original here: Sony Ericsson Announces ‘Green’ Phones and Headset
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mona mccallum