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As IBM sets out to launch its Bluehouse corporate social network to compete with Cisco and Google, word comes that Facebook and MySpace are the most popular social-networking sites for mobile-phone users. According to ABI Research, nearly half (46 percent) of those who use social networks have also visited a social network through a mobile phone. Of these, nearly 70 percent have visited MySpace, and another 67 percent visited Facebook.
No other social-networking site reached 15 percent mobile adoption. “As in the online social-networking space, there is clearly a large gap between the big two (MySpace and Facebook) social networks and the others,” said ABI’s Michael Wolf. “ABI Research believes this is because consumers do not want to recreate entirely new and separate social networks for mobile, but rather want to tap into their existing social network and have it go with them via the mobile phone.
For most, this means MySpace, Facebook, or even both.” On-the-Go Networking The most popular feature mobile consumers use when tapping into social networks is to check for comments and messages; both these features registered at 50 percent in the survey. Status updates are also popular, with 45 percent of mobile social users keeping others in the know about what they are doing when on the go. “The social network is increasingly becoming a central hub for communication across online and mobile domains for many consumers,” Wolf said. “To a degree, it allows them to centralize messaging, communication and even digital media consumption through a centralized property on various screens.
We believe this centralization of a consumer’s digital lifestyle through social networks will only increase adoption of mobile social networking in coming years.” What About the Business End? The question not addressed in the survey is how this translates to business use. Some analysts believe internal corporate social networking could…
Original post: Social Networking Goes Mobile, Gets Corporate Face
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