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Apple plans to release a tablet-sized version of the iPhone and is trying to lock up content deals with major publishers, according to media reports. Last week, New York Times Executive Editor Bill Keller as much as spilled the beans about the new device in a speech he gave to the paper’s digital staff.
Identifying seven major questions facing the Times brand, Keller let slip that the paper has been in negotiations with Apple. “We need to figure out the right journalistic product to deliver to mobile platforms and devices,” Keller said. “I’m hoping we can get the newsroom more actively involved in the challenge of delivering our best journalism in the form of Times Reader, iPhone apps, WAP or the impending Apple slate, or whatever comes after that.” In Australia, Robert Whitehead, director of marketing for Fairfax Media, confirmed media talks with Apple, telling the Sydney Morning Herald that the company was uninterested in Amazon’s model for the Kindle. “We’re continuously examining all options for extending the reach of our mastheads and we’ll be very interested to see what Apple comes up with,” he said. Paperless Society? “It seems they’re trying to preload it with content deals, rather than just create an elegant general-purpose device,” Greg Sterling, principal analyst with Sterling Market Research, said in a telephone interview. “What Apple has done with the iPhone is to integrate software and hardware together in an elegant device. Apple’s idea with the tablet may be to build on that by integrating content.”
For 30-odd years the technology world has talked about a “paperless society” in which news and books are delivered digitally. Could a compelling Apple device be the tipping point that makes all-digital delivery a reality? “If you got some really impressive experience, it would certainly accelerate the transition from print to digital. Devices like…
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Rumored Apple Tablet Could Transform Publishing
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