”Kraft Foods intended to extend its mobile reach towards any mobile phone with an Internet connection,” said Alexandre Mars, Paris-based CEO of Phonevalley and head of mobile at Publicis Groupe. ”The brand’s ambition was to facilitate … But right now you can hit a truly enormous percentage of the smartphone market by just targeting iPhone users. As for the search and display ads… there’s still no real evidence that search and display actually work on the mobile Web. …

Read more from the original source:
On the mobile Web yet? Kraft Foods gets mobile site and iPhone app …

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