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Last updated: Sunday, December 13, 2009

The days of being tied down and/or rushing back to desks to manage customer relationships are fast drawing to a close thanks to new and rapidly evolving mobile CRM tools, aided and abetted by powerful netbooks and smartphones operating on 3G and very soon 4G/LTE networks. Mobile CRM apps are delivering functionality that is quickly approaching that of CRM solutions used at fixed locations. Here is a sample of the latest developments in mobile CRM from leading suppliers: Maximizer (www.maximizer.com) Maximizer Mobile CRM has been certified for Bell Mobility, Sprint Smartphone and AT&T networks. The AT&T certification validates that Maximizer Mobile CRM solutions for BlackBerry and Windows Mobile smartphones that are fully supported on the AT&T network and devices. Maximizer Software is also a RIM BlackBerry ISV Alliance Member and Microsoft Gold Certified Partner. Maximizer Mobile CRM, which is aimed at small-midsized businesses, gives users instant access to information in the field, including customers’ history, leads, sales opportunities, dashboards, customer service cases, documents and schedules. NetSuite (www.netsuite.com) NetSuite has developed what it says is the first cloud computing mobile ERP (enterprise resource planning) suite to Apples iPhone and iPod touch. The app delivers on-the-go access to NetSuite’s integrated business management suite, including real-time dashboards that deliver key ERP, CRM and e-commerce operational data. The dashboards are interactive, allowing users to drill down and explore trends with the touch of a finger. The calendar supports accepting or declining events and marking tasks complete. Lead, prospect, and customer records are tailored to mobile sales, service, and executive leadership. They get access to associated contacts, marketing campaigns, opportunities, quotes, orders, purchase history, financial history, cases, and issues. There are productivity tools that leverage the wireless devices’ native capabilities. These include click-to-call from any NetSuite record containing a phone number, click-to-c-mail from any record containing an e-mail address, and click-to-map…

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On-the-Go CRM: The Latest Developments

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