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Last updated: Saturday, October 24, 2009

With advances in mobile technology, bringing the experience to the consumer now means bringing it to their handset . Consumers increasingly favour shopping and buying in an anytime, anywhere scenario and they reward sellers that cater to … In fact, Forrester Research suggests that more than 85 percent of European adults use a mobile phone . And in 2008, almost half of these Europeans accessed the Internet from a broadband connection through a mobile device at least once a …

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Mobile commerce – the future of retail

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