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Last updated: Wednesday, June 3, 2009

The first is women that have access to a mobile device and can also access the Internet from the device. Second is women who are mobile but don’t have Internet access. The last is women that don’t have a mobile phone or Internet access. … “The launch of the iPhone and other smartphones has changed the way that consumers behave and is worth experimenting in,” Mr. Stross said. “The SMS marketing segment will only grow and become more important.” …

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MMF case study: BabyCenter turns to mobile to enhance brand …

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