By | No Comments
Last updated: Wednesday, January 14, 2009

Consumers can download an application from Microsoft that will run on Windows Mobile devices, Apple’s iPhone and other smartphone operating systems. The camera phone on a consumer’s handset decodes the 2D bar code tag, which includes an ID number that references back to a Web service … “They can direct customers to any sort of content from the Internet , and retailers are able to connect information in store via mobile , which is very dynamic,” he said. …

See the original post here: 
Microsoft, Accenture, Avanade launch multi-channel retail …

CommentSubscribe