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Last updated: Monday, May 11, 2009

Online retailer Amazon opened its Kindle Store on Monday, optimized for the iPhone and available through Apple’s App Store. When Kindle for iPhone users click on the option to “get books,” the Kindle Store opens in Apple’s Safari browser. A new page on the app allows users to find titles by author, name and category and has been designed for the size and shape of iPhone and iPod touch screens. “The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones,” said Ian Freed, vice president of Amazon Kindle. “We’ve been working hard to respond to that feedback with a new Web site optimized for Safari on iPhone, and we’re excited to do that today.” Going Strong Since releasing the Kindle, the online retailer has been busy making updates and marketing its popular electronic reader. The Kindle for iPhone app was released in early March, allowing users to purchase thousands of books on the Kindle electronic reader and transfer them to an iPhone or iPod touch. With the app, iPhone owners can also access a library of previously purchased books, adjust the text size of books, and add bookmarks. Last week, Amazon founder and CEO Jeff Bezos announced the Kindle DX, a large-screen version of the original e-reader. The DX has a display screen two and a half times the size of the original display and costs $489. The 9.7-inch display lets users read PDFs without having to pan, scroll or zoom, according to the company. “People who swore they would never read books on computers are reading books on Kindle in numbers far greater than what we expected,” Bezos said. “And they are starting to ask, if I can carry my whole library around on my Kindle, how about I…

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Kindle Store Optimized for iPhone and iPod Touch

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