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El Segundo, Calif., Mar. 4, 2009-Although the outlook for the overall mobile handset market continues to dim, smart phones remain a bright spot with global unit growth as high as 11.1 percent in 2009, iSuppli Corp. predicts. iSuppli’s optimistic forecast for global smart phone unit shipments calls for 192.3 million units in 2009, up 11.1 percent from 173.6 million in 2008. A more pessimistic outlook calls for growth of only 6 percent this year, reaching 183.9 million units. “For the optimistic scenario to come to fruition, wireless network operators must cut fees for data services and offer aggressive subsidies to reduce consumer smart phone prices,” said Tina Teng, senior analyst for wireless communications for iSuppli. “Furthermore, wireless operators and handset brands have to sell consumers on the value of smart phones to encourage customers to upgrade. However, if consumer confidence continues to erode, iSuppli’s pessimistic forecast is likely to prevail, Teng warned. iSuppli defines smart phones as mobiles handsets that use high-level Operating Systems (OSes), allowing them to expand their functionality via sophisticated add-on applications, such as personal information management programs. There presently is no industry definition for the smart phone. As the platform continues to evolve, iSuppli will refine its definition of the smart phone as well. According to the optimistic scenario, smart phones will represent 17.4 percent of total mobile handset unit shipments in 2009. If the pessimistic scenario holds sway, smart phones will account for only 16.6 percent of total mobile handset shipments this year. Furthermore, the optimistic scenario foresees a unit shipment Compound Annual Growth Rate (CAGR) of 21 percent from 2008 to 2013, while the pessimistic view predicts an 18.3 percent growth rate. “With 3G networks having become prevalent all over the world, smart phones are no longer just for corporate users-they are for consumers too,” Teng said. “Consumers increasingly are demanding…
More: iSuppli Predicts Smartphone Growth in 2009
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