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Last updated: Friday, December 18, 2009

Apple’s iPhone isn’t only gaining fast on the company’s U.S. turf, but sweeping across the international market at an amazing pace, according to the monthly Mobile Metrics report from mobile advertising network AdMob on Friday. The application-rich and user-friendly handset gained an astonishing 350 percent in market share in Japan this year and 300 percent in France. While growth in North America was considerably slower at around 100 percent, AdMob, a division of Google, said that was likely because of a larger existing user base at the start of the year. “This really shows the iPhone is not just a U.S. phenomenon,” said Michael Gartenberg, a vice president at Interpret. “Apple has been doing a really good job getting into other markets beyond the core U.S.” After Japan and France, the fastest growing market for Apple was Australia, followed by China, Germany, Italy, the Netherlands, and the U.K. Redefining Smartphones What’s most surprising about the statistics, Gartenberg said, is Apple’s success in markets that aren’t necessarily beholden to U.S. technology. “They are catching on in places already considered sophisticated,” he said. “Europe and Asia are way ahead of us. Apple was able to penetrate those markets because of the cachet of the device. They have redefined the mobile user experience.” The report’s data is culled from billions of clicks on web ads managed by AdMob, which enables the company to analyze information from mobile devices. The company said that while the United States remains by far the largest Apple market, half the registered ad clicks from iPhone and iPod touch devices were from abroad, up from 39 percent in January. Under Pressure At the same time, half of the American users detected by AdMob were using iPhones or Wi-Fi-enabled iPod touch devices. But can Apple sustain that pace? “The velocity of mobile is the real factor here,” said Gartenberg. “Three…

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iPhone Sweeps Across World Markets at a Fast Pace

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