Last updated: Wednesday, March 25, 2009
“I think Mexico is a whole world of opportunity for marketers and advertisers, because they don’t have the kind of Internet penetration in Mexico that we do, so many people access the Internet using their handset ,” said Ivan Braiker, … “ Smartphones ’ penetration is very low in Mexico, 5 percent was the last number I saw, and it is growing, but not at the rate it is in the U.S.,” he said. “SMS is the ubiquitous format of a mobile phone , in addition to speech, …