By | No CommentsLeave a Comment
Last updated: Thursday, June 25, 2009

Google launched the Android mobile operating system last year to tap into the growing demand for smartphones and the applications that run on them. Now Google is launching a beta of its AdSense program for mobile applications. Appropriately dubbed AdSense for Mobile Applications, the platform allows developers to earn revenue by displaying text and image ads on their iPhone and Android applications. “Lower prices, faster network speeds, and unlimited data plans mean that people often reach for their cell phone rather than their computer when they are seeking information,” said Susan Wojcicki, vice president of product management at Google. “As a result, mobile applications have become more and more popular, helping people find music, make restaurant reservations or check bank balances — all on their phone.” Google Ready for Mobile Ad Growth Wojcicki said Google launched AdSense for Mobile as a means of contributing to the growth of mobile applications. Google sees a strong, and growing, demand. On one hand, the company noted, advertisers are looking for ways to reach potential customers when they are engaged with mobile content. On the other hand, application developers are looking for ways to show the best ads to their users. Google has been testing the service behind the scenes. Wojcicki said the company has already completed a successful trial of the new service with a small number of partners. She promised new features for mobile advertisers and publishers in upcoming releases. Google may be moving in with this AdSense for Mobile now because the mobile market is defying current market trends. According to a Jupiter Research report entitled Mobile Advertising: Delivery Channels, Business Models & Forecasts, the mobile advertising market is expected to grow to $5.7 billion by 2014. The Evolution of AdSense Is AdSense for Mobile long overdue? Is it groundbreaking in the mobile advertising space? Greg…

Excerpt from:
Google Rolls Out AdSense for Mobile in Growing Market

Bookmark or share:
  • Google
  • Digg
  • del.icio.us
  • Technorati
  • Slashdot
  • StumbleUpon
  • Facebook
  • TwitThis
  • MySpace
  • Propeller
You may also like...
Mobile Phone Use in the Home is Growing
In particular, advanced user interfaces are leading to the proliferation of new type of smartphones and mobile internet devices, including Apple's iPhone and Google's G1.
Despite recession, U.S. smartphone market is growing: Study …
T- Mobile's G1 Android-enabled handset . NPD predicts continued upheaval in the U.S. handset market. “This is a time of great transition in the smartphone
Sales of Smartphones to Reach 300m by 2013
Phone , Forums, News, All ... Hampshire, UK: Monday 2nd February 2009 – High-end mobile handsets (so-called ‘ smartphones ’) are expected to account
Google Launches Mobile Ads for iPhone, G1
Google on Monday announced a new option that lets AdWords advertisers show text and image ads formatted for PCs and laptops on Apple's iPhone, the
Sprint rolls out Push-to-Send Location service NextMail Locator
Sprint (NYSE: S) has announced the launch of a new Push-to-Send service, NextMail Locator, that allows customers with select Nextel Direct Connect handsets to send
Gadgets and Accessories
Comments
There are no comments just yet, why not be the first?
Leave a Comment

*
To prove you're a person (not a spam script), type the security word shown in the picture.
Anti-spam image

Comments with links to other websites might be deleted. Links will be automatically removed from comments anyhow, do not waste your time adding any kind of links in your comment.
Add your picture!
Join Gravatar and upload your avatar. C'mon, it's free!