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Facebook is going on the offensive against the rising Twitter star with new initiatives aimed at streamlining social networking. Facebook launched Facebook Lite and Tagging on Thursday to make updating simpler and more social. As its name suggests, Facebook Lite is a lighter version of Facebook. It was designed for people with slower connections. The stripped-down version loads faster. Facebook Lite is available in the U.S. and India, and the company plans to roll it out in China, Russia and other countries. That makes Facebook’s intentions suspect, since most users in the U.S. have good connections. However, Facebook issued a statement about the U.S. launch: “We decided to roll out Facebook Lite in the U.S. to give users a simple, expedient alternative to facebook.com, and hope that it will fill this need.” Lite Enough for Mobile Facebook Lite focuses on events, inbox messages, wall messages, video and photos, and, of course, status updates. The difference between Facebook and Facebook Lite is most obvious in applications. You won’t find support for applications on the Lite version, which reminds some observers of Facebook’s original version. “Facebook Lite was intended to be something for developing countries and places where high-speed connections were sparse or entirely nonexistent,” said Greg Sterling, principal analyst at Sterling Market Intelligence. “However, the company is making it available in the U.S., and thus it now represents a total alternative for people who use or want to use Facebook but don’t like all the ‘noise’ and clutter of the regular site.” Sterling’s guess is that most U.S. and Western users won’t access Facebook via the Lite version. But he noted that Facebook Lite is easier for mobile users to access with a browser. Tagging, Tagging Everywhere Facebook is also offering a new way to tag people and other things Facebook users are connected to in status updates and…
See the original post here: Facebook Takes on Twitter with Facebook Lite, Tagging
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mona mccallum