One in four Africans has a mobile phone (subscription, not every one of these is a phone , as some are so poor, they share one phone handset in a village among several users.) MUSIC, GAMING, SOCIAL NETWORKING A lot more is on mobile . …. Tomi’s other books. Tomi T Ahonen: Mobile as 7th of the Mass Media: Cellphone, cameraphone, iPhone, smartphone · Tomi T Ahonen & Jim O’Reilly: Digital Korea: Convergence of Broadband Internet , 3G Cell Phones etc …

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Communities Dominate Brands: Bigger than TV, bigger than the …

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