[The] incredibly user-friendly smartphone has captured the North American public’s imagination and their wallets into the realm of mobile multimedia customer interactions. It has pushed competitors to make their handsets more …. flexible native client for offline data access with a fully customizable, browser-based user interface for use while connected to the Internet . The client connects to the Salesforce CRM Cloud through a configurable mobile data management layer. …

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Communications – The Mobile CRM Convergence: Blame the Smartphones

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