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With Apple’s App Store offering many free and 99-cent apps whose prices please buyers but frustrate many developers, Microsoft is wooing developers to its Windows Mobile platform by promoting the idea that 99 cents is too low. Loke Uei, senior technical product manager for Windows Mobile, recently told developers that, while “99 cents is interesting,” “your app is worth more than that.” He made the comments at developer sessions currently being conducted in Redmond, Wash., in advance of Microsoft’s launch of Windows Marketplace for Mobile. Better Than ‘A Dollar Store’ “We would definitely want to promote that you make more money selling applications than selling your application in a dollar store,” he told developers, according to news media. Research in Motion’s BlackBerry App World has set the first price above free as $2.99. Palm’s App Catalog and Google’s Android Market are also planning to set app prices higher than 99 cents. Late last year, an open letter to Apple CEO Steve Jobs by an iPhone developer received a great deal of attention on the Web, highlighting the argument that Apple’s App Store prices apps too low to allow professional-level software development. Craig Hockenberry, a principal at Greensboro, N.C.-based IconFactory, posted the open letter on his blog, furbo.org. “As an iPhone developer who’s been in the App Store since its launch,” he wrote, “I’m starting to see a trend that concerns me.” This trend, he wrote, is that “developers are lowering prices to the lowest possible level in order to get placement on iTunes,” and the “proliferation of 99-cent ‘ringtone apps’” is affecting product development. ‘Limited Life Span and Broad Appeal’ Hockenberry noted that his company released a game and a Twitter add-on for the App Store, and they received a fair amount of recognition and popularity. But the problem, he wrote, is funding the development of more…
View original post here: Apple’s 99-Cent Apps Are Too Cheap, Microsoft Says
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mona mccallum