Review: Proporta TurboCharger 5000 – External Emergency Charger Battery Pack
From a product point of view, Apple CEO Steve Jobs usually goes bold. But when it comes to running the company’s numbers, he rarely goes out on a limb. That was made plain Oct. 14, when Jobs announced a new laptop lineup. Despite rumors he’d introduce a laptop for $800 or less that might have helped Apple (AAPL) gain market share at the expense of margins, the company held prices close to where they’ve always been. The company trimmed the price of the basic MacBook by $100, to $999. It also introduced a new midlevel MacBook with many of the features of the MacBook Pro starting at $1,300 — the same as the old mid-range MacBook — and a version of the swankier MacBook Pro for $2,000, the same as its predecessor. No doubt, there’s more Mac for the money. All of the new devices feature an instant-on, backlit LED screen and faster graphics, courtesy of a chip from NVIDIA (NVDA), while the $1,300 and $2,000 models are packaged in a beautiful new aluminum shell that’s thinner than ever. Why Trim Margins? But many Wall Street analysts thought Apple would use the product introductions to steal a large chunk of market share. After all, the company has grown two to three times faster than the PC market over the past four years, thanks in part to a successful “I’m a Mac” ad campaign and disappointing demand for Microsoft’s (MSFT) competing Vista operating system. Apple even said it would sacrifice some margin [BusinessWeek.com, 7/21/08] during the quarter that includes the yearend holidays. While Apple has enjoyed this success by focusing on customers willing to spend for a higher-end machine, BMO Capital Markets analyst Keith Bachman figured that an $800 MacBook would help Apple compete for 62% of the laptop market, vs. 51% of the market…
Read more: Apple: New MacBooks, Same Old Prices
Anti-spam word: (Required)* To prove you're a person (not a spam script), type the security word shown in the picture.
mona mccallum