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A new tool that lets consumers download digital books onto Apple devices could spur demand for some of the 240,000 digital titles sold through Amazon’s online bookstore. But by giving people the option to read digital books on devices they already own, Amazon may also limit the appeal of its own line of e-book readers, some analysts fret. On Mar. 3, Amazon released an application that lets owners of Apple’s iPhone and iPod Touch devices download any book from its online store of more than 240,000 digital titles straight to their handheld. The app puts Amazon’s e-books in front of customers who don’t want to pay $359 or more for the Kindle 2, or who simply don’t want to bother with an additional device. Amazon stressed that its main goal was to make reading more convenient for owners of Kindle readers. The company’s Whispersync technology now lets customers set down their Kindle at home and pick up reading where they left off on their iPhone — say, while on the bus or waiting in line at the checkout counter. “We view Kindle for iPhone as a complement” to the full e-book reader, says Amazon spokeswoman Cinthia Portugal. Ultimately, the apps may give consumers less incentive to buy a Kindle from the start. “In an economy like we have today, I don’t see people shelling out hundreds of dollars for a device which replicates something they already have,” says Bill Mirabito, head of e-commerce researcher B2C Partners. Much of Kindle’s current appeal lies in the low prices on new books, many of which sell for less than half the price of their print version, says Michael Norris, senior analyst with media research firm Simba Information. But now those savings become available to millions of customers without a Kindle, many of whom Norris says would…
View original here: Amazon’s Apple Deal: Kindle Cannibal?
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mona mccallum