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With new competition emerging in the digital marketplace, Amazon.com on Wednesday slashed the price of its Kindle device by $60. The popular e-book reader now retails for $299. Amazon didn’t issue an official statement, but the price listed on its Web site is 17 percent lower than the original retail price. The reduction may be a combined response to the economic recession and the fact that new players are coming to the e-book market. Plastic Logic and FirstPaper are both developing competing products and Google is planning to enter the e-book market with a program that would enable publishers to sell digital versions of their latest titles directly to consumers. But analysts said Amazon still has the market advantage. “Amazon has a background and ethos of selling books. That background helped build a hardware device and get an application onto the iPhone to extend the platform,” said Michael Gartenberg, a vice president at Interpret. “It wasn’t easy to do, but now it’s part of the Amazon ecosystem.” Meet the Competitors Google is no stranger to e-books. The company is making available 1.5 million public-domain books for mobile phones and the Kindle’s main competitor, the Sony Reader. Now Google may become an e-tailer rather than a conduit for free content. Instead of pointing consumers to Amazon.com and Barnes & Noble to purchase hard copies of popular copyrighted books and letting users search though its book-scanning project, Google reportedly may compete to sell those titles. Amazon is also getting some competition in e-book sales. Scribd launched an e-commerce publishing marketplace in May as a complement to its free content-sharing platform. Scribd boasts more than 60 million readers a month. Shortly after the May launch, Scribd inked a deal with Simon & Schuster to sell e-books in the new store. Nearly 5,000 Simon & Schuster e-book titles will be available on…
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